Minimizing the negative aspect effects of tangential traffic that reaches the incorrect landing page accidentally by transforming the page or imbuing your pages with an alternate purpose will increase profits as a result of “changing the focal point” to managing shopper expectations.
managing landing page expectation
Using Segmentation Increase Landing Page Conversions
Two belongings you ought to avoid ar (1) high bounce rates thanks to lack of market focus (the pages purpose in line with a look engine) and (2) high exit rates for pages. crucial simply however powerful a page has become then assessing your analytics platform to seek out that keywords are funneling guests to a page enable you to implement some artistic message matching, notably if you’ve got banner area higher than the fold or some variety of discourse region (surrounding your content) that you just will use to “steer that traffic” to different offers (preferably affiliate offers you’ll be able to monetize).
Rather than agitate the traveler, consider, if they are doing not realize what they’re trying to find inside seconds (as a result of skimming the page) they’re out of there anyway. a minimum of in an exceedingly state of affairs wherever you implement a replacement conversion funnel, there’s a high chance a traveler can use your new shiny object “blaring ad” as AN scuttle and you’ll be able to legalize that stream of tourists.
First the indicators:
1. Track your traffic sources and keywords
2. confirm that pages have a bounce rate over five hundredth
3. Use connected search or keyword analysis victimization the popular key phrase to examine what else comes up within the SERPs.
4. confirm business viability for the highest PPC or organic result by victimization “key phrase” AND “affiliate programs” in an exceedingly Google search.
5. realize AN affiliate program that’s the proper resolution for long-tail keyphrase variations.
6. Sign-up, get your artistic (banner or link) then position it in an exceedingly prime location on the corresponding page.
7. Rinse and repeat this as an answer.
Another different is for you to line up a replacement business landing page and implement a 301 send or ASAPI rewrite (if you’ve got a windows server) that is effectively like obtaining free paid traffic (since they’ll see your lean conversion funnel vs. a commentary page once they click through).
While this is often not rocket science, it will draw on the conception of message matching (giving individuals what they require or expect) as opposition simply victimization SEO to induce them there and decision it on a daily basis.
If you’ll be able to increase profits as a result of tweaking the supply vs. throwing a lot of traffic at a page or trying to induce a better program position once you have dozens of potential many pages you’ll be able to retool for conversion.