Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages.
So, now that you know which pages made the grade and have gained a touch of notoriety, we will be sharing a few tactics you can use to put your new page rank to good use.
For those unfamiliar with search engine optimization, links (within a site or to and from other sites) are responsible for allowing visitors to move about the web. Although many speculate that page rank has no impact on the search engine result pages, on the contrary, it is a firm indicator of authority from the standpoint of link popularity. Pages in the algorithm (with page rank) have a tendency of getting crawled more frequently than those without, which makes them an invaluable asset for optimization and inclusion of languishing pages or subfolders that have been orphaned.
Hence, this popularity (if leveraged and harnessed properly) has the ability to awaken dormant pages that tend to fall out of favor from lack of traffic or from lack of links. Although this may not be of great importance for sites under 100 pages, if you are employing an authority site/content ranking strategy (creating a content-rich site with thousands of pages) then internal linking is something you should understand to create a competitive advantage for multiple keywords for your site.
Authority and the Double Listing:
Page rank is by the page which means that the content and context of the page can rank based on its own merit or if the topical theme of the site has enough content about a subject.
The only thing better than one top 10 ranking in search engines is two top 10 rankings on the same page. This is accomplished through (1) creating relevant content (2) interlinking the content either through site architecture internal links or external links and (3) the transference of authority which creates the intentional double ranking as the result.
There is nothing like a 200% higher potential conversion from the first click when someone is skimming over a related search term to create the incentive to master this phenomenon. Wikipedia is a prime example of the double listing, in the most cherished position above the fold, (in the top 2 available results for organic listings). You can use pages with Page Rank to accelerate this process to bring other pages up in the ranks.
Pages that sprout internal page rank are candidates for hub status in your site, they have either illustrated enough interest from external links or internal links to be considered as valuable assets to the Google search algorithm (which means you can leverage them for a common goal to escalate other pages into hub status).
One thing to consider, when conducting an internal link audit, one way to find which pages of your own site have the ability to show up in the Google Page Rank Algorithm is to perform a link:yoursite.com search command. The pages from your own site, that make it into this position are poised to pass link equity to other pages in your site.
Simply put, it’s about linked into links out from a page, if each page has the ability to rank on its own accord (which it does) then make sure that you are not looking past any opportunities for strengthening your site from the core outward.
Authority, after all, is the goal, which is a by-product of inbound link diversity a congregation of content about a topic and healthy links to tie to the site and the related pages together. I have mentioned this in other posts on several occasions, but the simplicity of being able to determine which of your pages is seen by Google as a semantic match can come in handy for a number of reasons.
1) it allows you to select the most powerful pages to link to related pages within your own site.
2) It allows you to determine which page is the most likely candidate to link out of gain inbound links from other pages.
3) It allows you to find out how many pages on a particular keyword are latent in your site (which is an excellent indicator when combined with the alligator, all in the text, or all in URL relevance).
So what is this simple command? site:domainname.com keyword/key phrase (no spaces between the command site and the domain, but add a space between the domain and the keyword) which effectively poses the question, in this domain, how many times or which pages are the best match.
The only difference between (1) and (2) is the domain name after the site: command, there is a number displayed such as “results 1-10 of 20, which would indicate that there are 20 pages which have the right mixture of ingredients that correlate to the keyword. It is not the command that matters, it is what you do with the harvested data that matters.
So, before you buy into anything and everything you hear about the importance or lack of importance of page rank, don’t take my word for it, experiment and find out which methods work the most for your site. I can personally vouch for the fact that we have accrued many double listings and positions of authority just using search commands such as these to identify pages with internal link weight that you can sculpt and shift to pages that are starving for relevance or attention.